Skip to main content

Boost Income: Selling Templates and Themes as a Blogger

Are you a blogger looking to take your income to the next level? One lucrative avenue you may not have explored yet is selling templates and themes. By leveraging your expertise and offering high-quality designs to a wide audience, you can significantly boost your earnings. In this article, we’ll delve into the strategies and techniques that can help you monetize your blogging skills and maximize your income opportunities.

Key Takeaways:

  • Selling templates and themes can be a game-changer for bloggers looking to increase their income.
  • Identifying your niche in template and theme creation is essential for attracting the right audience.
  • Create high-quality templates and themes that have great design, functionality, and user experience.
  • Set up an online store to sell your templates and themes, utilizing the right e-commerce platform and optimizing for conversions.
  • Implement effective marketing strategies to promote your products and reach a wider audience.

Why Sell Templates and Themes as a Blogger?

Selling templates and themes as a blogger can open up a world of income opportunities and bring significant financial rewards. Here are a few reasons why this venture can be a game-changer for your earnings:

  1. Tap into a lucrative market: The demand for high-quality templates and themes is ever-growing. By offering your own creations, you can cater to the needs of businesses, individuals, and fellow bloggers who are looking for visually appealing and functional designs.
  2. Monetize your expertise: As a blogger, you have gained valuable knowledge and skills in design, user experience, and content creation. Selling templates and themes allows you to capitalize on your expertise by providing solutions that save others time and effort.
  3. Diversify your income streams: relying solely on traditional methods of monetization like ads and sponsored posts can limit your earning potential. Selling templates and themes gives you the opportunity to establish an additional revenue stream and enhance your financial stability.
  4. Gain credibility and recognition: Creating and selling your own templates and themes establishes you as an authority in your niche. This can enhance your reputation, attract more visitors to your blog, and open doors to collaborations and partnerships.
  5. Expand your network: Selling templates and themes connects you with a community of designers and bloggers. Through collaborations and networking opportunities, you can expand your professional circle, learn from others, and gain exposure to new audiences.

By venturing into the world of selling templates and themes as a blogger, you can take control of your income and explore new avenues for growth and success. Don’t miss out on the opportunity to turn your passion for blogging into a profitable business.

Identifying Your Niche in Template and Theme Creation

When it comes to selling templates and themes, finding your niche is crucial for success. In the vast world of template and theme creation, identifying a specific area of expertise can help you stand out from the competition and attract the right audience.


But how do you go about identifying your niche? Here are some steps to help you get started:

  1. Assess Your Skills and Passion: Take some time to evaluate your skills, experience, and interests. What areas of template and theme creation do you excel in? What topics or industries are you passionate about? Identifying your strengths and passions will guide you in finding the right niche.
  2. Research Market Trends: Stay up-to-date with the latest trends in template and theme creation. Look for emerging themes, styles, or functionalities that are in high demand. By aligning your niche with market trends, you can ensure a steady stream of customers.
  3. Identify Market Gaps: Analyze the existing template and theme market to identify any gaps or untapped opportunities. Is there a specific industry or niche that is not well-represented? By filling these gaps, you can position yourself as a go-to expert in that particular area.
  4. Know Your Target Audience: Understand who your ideal customers are and what they are looking for in a template or theme. Consider their needs, pain points, and preferences. By catering to a specific audience, you can tailor your products to their exact requirements.

Once you have identified your niche, it’s essential to focus your efforts on creating templates and themes that cater to that specific market. By specializing in a particular area, you can establish yourself as an expert and build a loyal customer base.

“The key to success in selling templates and themes is finding your niche and owning it. Specialization allows you to showcase your expertise, attract the right audience, and increase your sales.”


Niche Description
WordPress Themes for Food Bloggers Create visually stunning and user-friendly WordPress themes specifically designed for food bloggers. Offer features like recipe cards, recipe index, and ingredient calculators to enhance the blogging experience for culinary enthusiasts.
Shopify Templates for Fashion E-commerce Design modern and stylish Shopify templates tailored for fashion brands and online clothing stores. Focus on creating a seamless shopping experience, with features like product image zoom, size guides, and easy checkout options.
Responsive Email Templates for Startups Offer a collection of responsive email templates optimized for startups and small businesses. Provide customizable designs that help businesses create professional email campaigns to engage with their target audience and drive conversions.

Creating High-Quality Templates and Themes

When it comes to selling templates and themes as a blogger, the quality of your products can make all the difference. Creating high-quality templates and themes not only elevates your brand’s reputation but also enhances your market appeal. To ensure your creations stand out from the competition and attract more customers, here are some essential tips and techniques to keep in mind:

  1. Design Principles: Pay attention to design aesthetics, color schemes, typography, and overall visual appeal. Ensure that your templates and themes are modern, clean, and visually appealing, keeping in mind the target audience and industry.
  2. Functionality Considerations: User-friendly interfaces and seamless navigation are crucial for a positive user experience. Prioritize responsive designs that adapt well to different devices and screen sizes, enhancing accessibility and usability.
  3. User Experience Factors: Put yourself in the customers’ shoes and focus on delivering an exceptional user experience. Consider factors such as loading speed, intuitive layouts, clear instructions, and easy customization options.

Remember, creating high-quality templates and themes is not just about aesthetics. It’s about providing value, solving problems, and meeting the needs of your target audience.

By incorporating these elements into your template and theme creation process, you can ensure that your products are top-notch and highly desirable in the market.

Customer Testimonials

Don’t just take our word for it! Here’s what some satisfied customers have to say about our high-quality templates and themes:

Customer Review
Emma Thompson “I’ve been using these templates for my blog, and I couldn’t be happier. They’re beautiful, easy to customize, and have greatly improved the overall look and feel of my website.”
Michael Johnson “As a web designer, finding well-designed and functional themes is essential. These templates tick all the boxes for me. They’re a game-changer for my projects.”

These testimonials speak volumes about the quality and performance of our templates and themes. But don’t just take their word for it – try them out for yourself and experience the difference!

Setting Up an Online Store for Selling Templates and Themes

Setting up an online store is a crucial step in your journey to sell templates and themes. With the right e-commerce platform and strategic optimization, you can create an effective selling platform that drives conversions and boosts your income. Follow this step-by-step process to get started:

1. Choose the Right E-Commerce Platform

To set up your online store, you’ll need a reliable and user-friendly e-commerce platform. Consider platforms like Shopify, WooCommerce, or BigCommerce that offer features specifically designed for selling digital products. Compare their pricing, customization options, and ease of use to find the best fit for your needs.

2. Design an Attractive Storefront

Your online store should have a visually appealing and professional storefront that showcases your templates and themes. Choose a clean and modern design, and customize it to reflect your brand identity. Optimize the user experience with easy navigation, clear product descriptions, and intuitive layout.

3. Organize Your Templates and Themes

Create clear categories and organize your templates and themes in a way that makes it easy for customers to browse and find what they need. Consider using filters and search functionality to enhance the shopping experience. Provide comprehensive product descriptions and high-quality visuals to highlight the unique features and benefits of each template or theme.

4. Streamline the Purchase Process

Make it seamless for customers to complete their purchases by ensuring a straightforward checkout process. Implement a secure payment gateway that accepts popular payment methods. Offer guest checkout options and provide clear instructions and assistance throughout the purchase journey.

5. Optimize for Search Engines

Boost the visibility of your online store by implementing solid SEO practices. Optimize your page titles, meta descriptions, and product descriptions with relevant keywords. Use alt tags for your images and optimize your website’s loading speed for better search engine rankings.

6. Enable Customer Reviews and Ratings

Encourage customer feedback and establish trust with potential buyers by enabling customer reviews and ratings on your product pages. Positive reviews and ratings can significantly influence purchase decisions and increase your credibility as a seller.

7. Implement a Customer Support System

Ensure exceptional customer support by implementing a system that allows customers to easily reach out to you with any inquiries or issues. Provide multiple channels of communication, such as email, live chat, or a ticketing system. Aim to respond promptly and offer effective solutions to enhance customer satisfaction.

By following these steps, you can set up a professional online store that effectively showcases and sells your templates and themes. Make sure to continuously optimize your store, regularly update your product offerings, and leverage marketing strategies to drive traffic and boost sales.

Pricing Strategies for Maximizing Profitability

Setting the right prices for your templates and themes is essential for maximizing profitability and attracting customers. Employing effective pricing strategies can help you strike a balance between affordability and value, ensuring that you generate revenue while satisfying your target market.

Here are some proven pricing strategies that can boost your profitability:

  1. Competitive Analysis: Conduct thorough research to understand the pricing landscape of similar template and theme providers. Analyze their pricing structures, product offerings, and customer reviews to gauge market demand and identify competitive advantages.
  2. Value-Based Pricing: Determine the unique value proposition of your templates and themes. Highlight the benefits and features that differentiate your products from competitors. Apply value-based pricing to reflect the value your customers receive and set higher prices accordingly.
  3. Segmented Pricing: Divide your customer base into different segments based on their needs, preferences, and budgets. Create pricing tiers or packages that cater to each segment, offering varying levels of features and support at different price points. This approach allows you to capture a broader range of customers and maximize earning potential.
  4. Bundle Pricing: Bundle complementary templates and themes together to provide additional value to customers. This pricing strategy encourages customers to purchase multiple products at a discounted rate, increasing their overall spend while enhancing their user experience.
  5. Discounts and Promotions: Use discounts and limited-time promotions strategically to drive sales and attract new customers. Consider offering discounts during holiday seasons, partnering with influencers for exclusive promotions, or rewarding loyal customers with personalized discounts.
  6. Subscription Pricing: Introduce subscription plans for customers who require ongoing access to updates, new releases, and premium support. This recurring revenue model provides a steady income stream while incentivizing customer loyalty.
  7. Free and Premium Versions: Consider offering a free version of your templates or themes with limited features to attract a wider audience. Upsell premium versions or additional functionalities to monetize your offerings and provide value-added services to paying customers.

By implementing these pricing strategies, you can optimize your revenue streams and establish a profitable business model. Remember to regularly evaluate and adjust your pricing strategies based on market trends, customer feedback, and the perceived value of your products.

“Pricing is an art that requires careful consideration of market dynamics, customer expectations, and your own profitability goals.” – Jane Miller, CEO of Template Master

Strategy Description
Competitive Analysis Conduct research on competitors’ pricing structures and market demand
Value-Based Pricing Set prices based on the unique value proposition of your products
Segmented Pricing Create pricing tiers for different customer segments
Bundle Pricing Offer discounted bundles to encourage customers to purchase multiple items
Discounts and Promotions Use limited-time offers and discounts to attract customers
Subscription Pricing Introduce recurring subscription plans for ongoing services
Free and Premium Versions Provide a free version with limited features and upsell premium versions

Marketing and Promoting Your Templates and Themes

Now that you have created your high-quality templates and themes, it’s time to market and promote them effectively. This section will provide you with valuable insights and strategies to reach a wider audience and drive more sales.

Content Marketing:

Utilize the power of content marketing to showcase the value and versatility of your templates and themes. Write informative blog posts, tutorials, and case studies that highlight their key features and benefits. Engage your target audience by offering valuable tips and advice related to design, usability, or customization.

Social Media Strategies:

Make the most of social media platforms to promote and showcase your templates and themes. Create visually appealing posts with captivating images, videos, and graphics. Engage with your audience by running giveaways, contests, and polls. Collaborate with influencers in your niche to expand your reach and gain credibility.

Email Marketing:

Build a strong email list and regularly communicate with your subscribers to promote your templates and themes. Send out newsletters highlighting new releases, exclusive discounts, and upcoming features. Provide valuable content and personalized offers to nurture your subscribers and convert them into paying customers.


Collaborate with other bloggers, designers, or industry experts to cross-promote your templates and themes. Guest blog on relevant websites to reach new audiences and establish your expertise. Participate in webinars or podcasts to share insights and engage with potential customers.

To sum it up, effective marketing and promotion are essential for maximizing the visibility and sales of your templates and themes. Through content marketing, social media strategies, email marketing, and collaborations, you can reach a wider audience and establish your brand as a go-to resource for high-quality templates and themes.

Marketing and Promoting Your Templates and Themes Benefits
Content Marketing Increases brand awareness, showcases value, and offers expertise
Social Media Strategies Expands reach, engages with audience, and gains credibility
Email Marketing Nurtures subscribers, drives conversions, and builds customer loyalty
Collaborations Reaches new audiences, establishes expertise, and generates cross-promotion

Building a Brand and Establishing Credibility

In the competitive template and theme market, building a strong brand and establishing credibility are crucial to stand out from the crowd and attract loyal customers. When potential buyers come across your products, they should immediately recognize your brand and trust its quality.

To create a cohesive brand identity, start by defining your brand’s values, mission, and unique selling proposition. Think about what sets your templates and themes apart from others in the market. Is it your attention to detail, user-friendly designs, or innovative features? Highlight these strengths to differentiate yourself and build a strong brand image.

One of the most effective ways to establish credibility is by leveraging testimonials and reviews from satisfied customers. Ask your clients to share their positive experiences and publish them on your website or social media channels. This will help potential customers trust in the quality and reliability of your products.

“I’ve been using templates from [Your Brand Name] for a while now, and I couldn’t be happier. The designs are stunning, and the support team is always there to help. Highly recommended!” – Emma Smith, satisfied customer

Additionally, partnering with other respected brands or industry influencers can further enhance your credibility. Collaborations and endorsements from well-known individuals or businesses can significantly boost your brand’s reputation and attract new customers.

Remember, consistency is key when building a brand. Use the same fonts, colors, and tone of voice across all your marketing materials. This will help create a recognizable brand identity and reinforce your credibility.

Benefits of Building a Strong Brand and Establishing Credibility:

  • Increased customer trust and loyalty
  • Higher perceived value of your products
  • Ability to charge premium prices
  • Stronger market positioning
  • Word-of-mouth referrals and organic growth

By investing time and effort into building your brand and establishing credibility, you’ll create a solid foundation for long-term success in the template and theme market.

Testimonials Partnerships Consistency
Highlight positive experiences of customers Collaborate with respected brands and influencers Use the same fonts, colors, and tone in all marketing materials
Builds trust and credibility Enhances brand reputation Reinforces brand identity
Attracts new customers Expands reach and audience Fosters brand recognition

Providing Outstanding Customer Support

When it comes to selling templates and themes as a blogger, offering exceptional customer support is essential for achieving success. Providing outstanding support not only helps you foster positive relationships with your customers but also significantly enhances their satisfaction.

Here are some effective strategies to ensure you deliver outstanding customer support:

1. Clear Communication Channels

Establish clear and easily accessible communication channels for your customers. This can include email, live chat, or a dedicated support ticket system. Make sure you respond promptly to inquiries and provide detailed and helpful solutions to any issues they may encounter.

2. Knowledge Base and FAQs

Create a comprehensive knowledge base and frequently asked questions (FAQs) section on your website. This will empower customers to find solutions to common problems on their own, saving them time and effort. Regularly update and expand your knowledge base to address new concerns.

3. Personalized Support

Show your customers that you genuinely care about their needs by offering personalized support. Take the time to understand their specific requirements and provide tailored solutions. This level of attention and care will go a long way in building trust and loyalty.

4. Efficient Ticket Management

If you use a support ticket system, ensure efficient and organized management of customer inquiries. Assign tickets to appropriate team members and track their progress to ensure timely resolution. Implement automated email notifications to keep customers informed about the progress of their tickets.

5. Proactive Outreach

Don’t wait for customers to reach out to you with problems. Proactively reach out to them to gather feedback, address any potential issues, and offer assistance. This proactive approach will demonstrate that you are committed to providing exceptional support.

“Outstanding customer support is not just about solving problems; it’s about exceeding expectations and creating a delightful experience for your customers.”

By implementing these customer support strategies, you can establish a reputation for exceptional service and differentiate yourself in the competitive market of selling templates and themes. Prioritize the needs of your customers, and you’ll see increased customer satisfaction, loyalty, and ultimately, higher sales.

Expanding your Template and Theme Business

Once you have established your template and theme business and gained traction in the market, it’s time to explore ways to expand your reach and increase your revenue streams. By tapping into new markets and exploring strategic partnerships, you can propel your business to new heights. Here are some key strategies to consider:

1. Collaborations

Collaborating with other bloggers, designers, or developers in your niche can open up new opportunities for your template and theme business. By joining forces, you can leverage each other’s expertise, expand your customer base, and gain exposure to a wider audience.

2. Licensing Deals

Consider licensing your templates and themes to other bloggers or businesses that may benefit from using your products. This can provide a passive income stream while allowing you to focus on creating new and innovative designs.

3. Expanding Product Offerings

Diversify your product offerings by expanding beyond templates and themes. Consider offering add-ons, plugins, or custom design services to cater to different customer needs and preferences.

4. Localization

Expand your business globally by localizing your templates and themes to cater to different languages and markets. This can help you tap into new customer bases and increase your revenue potential.

5. Affiliate Programs

Create an affiliate program where other bloggers or influencers can promote your templates and themes in exchange for a commission. This can help you reach a wider audience and increase sales.

6. Targeted Marketing Campaigns

Run targeted marketing campaigns to reach specific segments of your audience. By tailoring your messaging and promotions to different customer demographics or niches, you can attract new customers and increase your market presence.

Strategy Benefits
Collaborations Access to new audience, wider reach, leveraging complementary expertise
Licensing Deals Passive income, broadening product distribution, reaching new markets
Expanding Product Offerings Catering to diverse customer needs, increasing revenue streams
Localization Global expansion, tapping into new markets and languages
Affiliate Programs Leveraging influencers, wider promotion, increased sales
Targeted Marketing Campaigns Reaching specific customer segments, improved brand visibility

By implementing these strategies, you can expand your template and theme business, reach new markets, and increase your revenue streams. Continuously innovate and stay updated with industry trends to stay ahead of the competition, and always prioritize delivering exceptional quality and customer satisfaction.


In conclusion, selling templates and themes as a blogger can be a lucrative venture that allows you to boost your income and discover exciting opportunities. By employing the strategies and techniques explored throughout this article, you can leverage your blogging expertise to create a successful template and theme business.

Start monetizing your skills today by identifying your niche in template and theme creation. Specializing in a specific area will help you attract the right audience and increase your sales potential. Additionally, dedicate time and effort to creating high-quality templates and themes that showcase your design principles, functionality, and provide an exceptional user experience.

Once your products are ready, setting up an online store is essential for effectively selling templates and themes. Choose a suitable e-commerce platform and optimize your store for conversions to maximize your sales potential. Implementing pricing strategies that strike the right balance between affordability and value will attract customers while maximizing your profitability.

To ensure the success of your template and theme business, invest in marketing and promotion. Utilize content marketing, social media strategies, email marketing, and collaborations to reach a wider audience and drive more sales. Building a strong brand and establishing credibility are also critical elements. Leverage testimonials, reviews, and partnerships to build trust and attract potential customers.

Lastly, excellent customer support is key to fostering positive relationships and increasing customer satisfaction. Providing outstanding support will set you apart from the competition and build a loyal customer base. As your business grows, explore opportunities for expansion such as collaborations, licensing deals, and expanding your product offerings to maximize your growth potential.

With determination and dedication, you can transform your blogging expertise into a thriving template and theme business. Start implementing these strategies today and unlock your full earning potential.


Can I sell templates and themes as a blogger?

Absolutely! Selling templates and themes can be a great way for bloggers to boost their income. By leveraging your blogging expertise, you can create valuable products that cater to the needs of other bloggers, website owners, and businesses.

Why should I consider selling templates and themes as a blogger?

There are several reasons why selling templates and themes can be advantageous for bloggers. Firstly, it provides an additional source of income that can significantly enhance your earnings. Secondly, it allows you to showcase and monetize your design and development skills. Lastly, it gives you the opportunity to establish yourself as an authority in your niche and attract a wider audience.

How do I identify my niche in template and theme creation?

To identify your niche in template and theme creation, consider your skills, interests, and target audience. Research the market to understand the specific needs and preferences of your potential customers. By specializing in a particular niche, you can differentiate yourself from competitors and better cater to the requirements of your target customers.

What are some tips for creating high-quality templates and themes?

Creating high-quality templates and themes requires attention to detail and a thorough understanding of design principles, functionality, and user experience. Some essential tips include conducting thorough research on current design trends, ensuring your products are visually appealing and easy to navigate, optimizing for performance and mobile responsiveness, and using clean and well-documented code.

How can I set up an online store to sell templates and themes?

Setting up an online store to sell templates and themes involves several steps. First, choose an e-commerce platform that suits your needs, such as Shopify or WooCommerce. Customize your store design to reflect your brand and products. Upload your templates and themes, providing detailed descriptions and preview images. Set up secure payment gateways and optimize your store for search engines. Lastly, implement marketing strategies to drive traffic to your online store.

What are some pricing strategies for maximizing profitability?

When pricing your templates and themes, it’s important to strike a balance between affordability and value. Some strategies include offering tiered pricing options, providing discounts for bundles or subscriptions, and periodically running promotions or sales. Additionally, consider the pricing strategies of your competitors and ensure that your prices reflect the quality and uniqueness of your products.

How can I effectively market and promote my templates and themes?

To effectively market and promote your templates and themes, utilize various strategies such as content marketing, social media marketing, email marketing, and collaborations with influencers or partners. Create valuable content related to your templates and themes, share them on relevant platforms, engage with your target audience through social media, build an email list of potential customers, and leverage partnerships to expand your reach.

How can I build a brand and establish credibility in the template and theme market?

Building a brand and establishing credibility involves creating a unique brand identity that resonates with your target customers. Develop a cohesive visual identity, including a logo, color scheme, and typography. Showcase testimonials and positive reviews from satisfied customers to build trust. Collaborate with reputable businesses or influencers to enhance your credibility. Consistently deliver high-quality products and exceptional customer support to reinforce your brand’s reputation.

What are some strategies for providing outstanding customer support?

Outstanding customer support is essential for success in selling templates and themes. Some strategies include promptly responding to customer inquiries and support requests, providing clear and detailed documentation for your products, offering tutorials or video guides, and continuously improving your products based on user feedback. Additionally, establish a system for handling customer issues or complaints in a professional and empathetic manner.

How can I expand my template and theme business?

To expand your template and theme business, consider exploring new markets or niches, collaborating with other designers or developers, offering white-label services, or licensing your products to other businesses. Continuously innovate and expand your product offerings to cater to evolving customer needs. Also, proactively seek feedback and suggestions from your customers to identify opportunities for improvement and growth.

Is selling templates and themes as a blogger a viable income opportunity?

Yes, selling templates and themes as a blogger can be a lucrative income opportunity. By leveraging your expertise and creating high-quality products that cater to the needs of your target audience, you can significantly boost your income and open up exciting opportunities for growth and success.

Leave a Reply